The Nintendo Switch console has a unique position in the gaming industry. While consoles like the PlayStation 5 and Xbox Series X feature many core games with more mature themes, the Switch stands out for its variety of casual games built to delight casual gamers and multiplayer families. In January…

We’re excited to launch our first report examining the changing ways consumers engage with media and entertainment. Get unique data and insights into media platforms, entertainment, and leisure time activities, with new segmentations that are focused on consumer engagement, and a whole lot more. Check out these highlights from the report: Consumers spend around 13 hours per…

The first month of 2023 is almost behind us and we’re counting down the final three major trends to watch out for this year in the games market. If you haven’t followed our article series on what’s to come in 2023, here’s a quick summary: this year will likely have…

We’re back with the top 10 trends shaping video games and the games market in 2023 and beyond. This year is already proving to be a wild (or at least unpredictable) ride for the market. We’re now seeing the first impacts of 2022, with companies like Ubisoft canceling sizable quantities…

If anything, 2023 promises to be an interesting year for the gaming industry. The pandemic sent shockwaves through the games market in ways we couldn’t have predicted. …

To reflect on one of the most tumultuous years in gaming, we’ll now look back at our data and analysis over the past year. The article will also highlight some of the year’s most significant developments, featuring quotes from Newzoo’s market analysts. For the first time since Newzoo started tracking…

Earlier this month, we launched the November Games Market Update to subscribers to our Global Games Market Report subscription. In this article, we’ll share a high-level overview of our latest games market estimates and forecasts. For the first time since Newzoo started tracking global games market revenues, we’re forecasting the…

Halfway through 2022, hype around the metaverse has continued. The metaverse trend is unavoidable. People constantly ask us, ”what is the metaverse? Which brands are in the metaverse? And about how do I invest in the metaverse?” The metaverse, NFTs, and blockchain gaming have transitioned from being largely unknown concepts…

This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on Newzoo’s January 2022 update of the Global Games Market Report. Western Europe is the third-largest mobile gaming market by revenues (after Eastern Asia and North America), generating…