We’re excited to launch our first report examining the changing ways consumers engage with media and entertainment. Get unique data and insights into media platforms, entertainment, and leisure time activities, with new segmentations that are focused on consumer engagement, and a whole lot more.
Check out these highlights from the report:
- Consumers spend around 13 hours per week engaging with social media platforms and 12 hours per week on video game platforms.
- Gen Z consumers spend more time engaging with games and virtual worlds than on TV.
- Active engagement with entertainment is on the rise. People spend an average of 4.3 hours per day reading, playing, or creating content.
- Younger generations are seeking more creative styles of engagement. Nearly three-quarters of Gen Z consumers actively create digital content.
- Game content has become popular across non-gaming media platforms. HBO’s adaptation of The Last of Us is one of the most-watched shows today and Fortnite and Roblox continue to host live events and forge impactful brand partnerships.
- The metaverse is offering richer engagement opportunities for consumers and brands alike.
Here’s a sneak peek of the report:
The research featured in A New Era of Engagement in Media & Entertainment comes from a study we conducted in the US with respondents aged 10–50.
