Do Baby Boomers play games? Yes, 42% of Baby Boomers are gamers! This means they have played games on a PC, console, or mobile device in the last six months. Discover key insights into these Baby Boomer gamers in this infographic.
The data in this infographic comes from our annual gamer consumer insights research and is a weighted average across 33 markets. Our definition of Baby Boomer is someone aged 56–65.
Gaming takes up 10% of entertainment leisure time for Baby Boomers. Watching broadcast TV takes the top spot with 35% followed by reading.
More than half of Baby Boomer gamers are women — 53%. This is the highest share of any generation.
Mobile is the most played platform with 34% of Baby Boomers playing on a mobile device in the last 6 months. This is followed by PC then Console
The average amount of time that Baby Boomer gamers spend playing games per week is two-and-a-half hours. Willingness to spend money on games is low; 29% of Baby Boomer gamers spent money on games on any platform in the last 6 months.
In terms of personas, the majority of Baby Boomers fit into the time filler. This is someone who play games more casually — typically on mobile — when they have spare time or at social events.
Click for a full explanation of the Newzoo Gamer Personas.
Unwinding is by far the biggest reason that Baby Boomers play games — 92% listed this as a top motivation to play. In terms of genres, match, puzzle, and table top are relatively more popular with this group than the other generations.
The data in this Baby Boomer gamer infographic comes from our annual gamer consumer insights research and is a weighted average across 33 markets.
Games fulfill a wide range of needs for all generations. Gen Z, Millennials, Gen X, and Baby Boomers all engage with gaming in many ways outside of just gameplay.
For more insights into how different generations engage with video games, download our free Gamer Generations Report.
