Gen Z Gamers: Key Insights with Infographic
This data in this Gen Z gamer (aged 10–24) infographic comes from our annual gamer consumer insights research and is a weighted average across 33 markets.
Gaming is ubiquitous among Generation Z. In fact, 81% of Gen Z have played games in the past six months. This is the highest share of any generation. Gen Z spend more leisure time on games than any other pastime, including TV, movies, and even listening to music.
The average amount of time that Gen Z gamers spend playing games per week is 7 hours and 20 minutes. A large share of them are willing to spend money; 69% spent money on games on any platform in the last 6 months.
For more insights into how different generations engage with video games, download our free Gamer Generations Report.
For Gen Z, gaming today means a lot more than just playing. Socializing, viewing, and community engagement are also huge parts of the pastime. In fact, 71% of Gen Z Gamers watch game-related videos and streams. The gaming content they watch the most is gameplay, comedic gaming videos, and their favorite streamers.
Gaming is a big part of day-to-day social life and identity for Gen Z. One third talk about games to their friends and family and a half of Gen Z gamers visit sites or blogs to keep up to date with gaming news and visit online gaming community sites or social media groups.
Gen Z and The Metaverse
The Metaverse is also creating new opportunities to engage with this generation. Based on research we carried out in the US, UK, China, and Japan, 70% of Gen Z gamers expect to hang out in game worlds without playing the main game.
Our data suggests that most generations will embrace the metaverse in some way, shape, or form — but none more than Gen Z. What opportunities does this present for your game or brand?