The data in this Millennial gamers infographic comes from our annual gamer consumer insights research and is a weighted average across 33 markets. Our definition of Millennial is someone aged 25–40.
Did you know that 77% of Millennials play video games? Or that they spend more time gaming than on any other form of entertainment? This includes chat apps, social networks, watching TV or listening to music. Gaming is popular among both men and women with women making up 45% of all the Millennial gamer group.
Mobile is the most played platform with 73% of Millennial gamers playing on a mobile device in the last 6 months. This is followed by PC then Console.
The average amount of time that Millennial gamers spend playing games per week is 6 hours and 50 minutes. A large share of them are willing to spend money; 70% spent money on games on any platform in the last 6 months.
For more insights into how different generations engage with video games, download our free Gamer Generations Report.
For Gen Z, gaming today means a lot more than just playing. Socializing, viewing, and community engagement are also huge parts of the pastime. In fact, 71% of Gen Z Gamers watch game-related videos and streams. The gaming content they watch the most is gameplay, comedic gaming videos, and their favorite streamers.
Millennials engage with gaming in many ways outside of just gameplay. This includes viewing game-related content, discussing the latest developments in community spaces, listening to podcasts, and discussing video games with their friends.
In terms of motivations to play games, unwind, achievement, and competition are the most commonly listed factors.
For more insights into how different generations engage with video games, download our free Gamer Generations Report.
