The Ultimate Gamer is one of Newzoo’s nine gamer personas. This group makes up 10% of all gamers across the 33 markets that we cover in our Gamer Consumer Research.
The Ultimate Gamer lives and breathes games, across all facets of the market: playing, owning, socializing, and viewing. They have both the passion and the funds to invest in the newest hardware and peripherals.
Newzoo’s Gamer Segmentation is a new way of segmenting gamers, based on playing, viewing, owning, and social behavior, to reflect the games market’s changing engagement.
Meet the rest of Newzoo’s Gamer Personas.
