Newzoo’s Metaverse & Blockchain Gaming Trends to Watch in 2022

1. Many Consumers Will Begin to Accept Blockchain Gaming as the Market Addresses Pain Points

Growing pains aside, titles like Axie Infinity have catalyzed a new wave of blockchain game development. These success stories have shifted blockchain games from an unproven concept to a reality that other companies can iterate on.

2. Metaverse Investment and M&A Activity Will Accelerate in 2022

The metaverse is young, and its growth potential appeals to investors. This means venture capital is flowing into the metaverse market, with more investments happening seemingly every week.

3. NFT Companies Will Become Luxury and Lifestyle Brands

Some NFT collections like the Bored Ape Yacht Club are already popular among some celebrities. These high-profile people are eager to show their expensive NFT collections to vast followings.

  • Snoop Dogg (67.2 million followers on Instagram)
  • Post Malone (22.4 million followers Instagram)
  • Logan Paul (21.9 million followers)

4. Fashion Brands Will Be Early Winners in the Metaverse Rush

Clothing brands are playing a huge role in shaping the early stages of digital identity. After all, digital expression via avatars is an important part of a player’s virtual identity.

5. Metaverse Growth and FOMO Will Result in Brands Buying Virtual Real Estate

Virtual land allows companies to build interactive experiences in the metaverse for consumers. Meanwhile, brick-and-mortar retail stores have struggled during the pandemic and are expensive for brands to maintain.

  • (via its subsidiary Metaverse Group) purchased digital property in downtown Decentraland‘s Fashion District for $2.4 million
  • Virtual real-estate developer Republic Realm bought land in The Sandbox for $4.3 million to build a virtual mall dubbed Metajuku, a digital rendition of Tokyo’s famous Harajuku
  • Adidas also bought land in the Sandbox, which it will populate with branded content and experiences



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