Newzoo’s Trends to Watch in 2021 (Games, Esports and Mobile)

Games Trends 2021

1. Engagement and Revenues Will Continue to Flourish: Even after the pandemic subsides, which we hope is sooner rather than later, engagement and revenues will continue to stick. In 2021, the games market generate revenues of $189.3 billion.

Esports and Live Streaming Trends 2021

1. Mobile Esports Enter the Upper Echelon: As consumer appetite for mobile esports continues to grow in China, Southeast Asia & Latin America, mobile esports will continue to subvert expectations in the once-PC-dominated market.

Mobile (Gaming) Trends 2021

1. The Removal of IDFA May Change the Face of Mobile Marketing:
Due to the removal, we expect to see a short-term lower spend on user acquisition across iOS. Instead, this spend may flow into Android, web, or other channels.

Get Deeper and More Frequent Trends in Our Global Reports and the Newzoo Platform

Our report offerings contain deeper and data-packed trends about these markets. And did you know we recently integrated our reports into the Newzoo Platform?



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