The Global Games Market Will Generate $152.1 Billion in 2019 as the U.S. Overtakes China as the Biggest Market

The U.S. Is Now the World’s #1 Games Market

In 2019, the U.S. will overtake China as the world’s largest gaming market by revenues. Overall, the U.S. games market will generate $36.9 billion this year, predominantly driven by its +13.9% growth in console game revenues. At $18.5 billion, console represents more than 50% of the total games market in the U.S.. Meanwhile, China’s nine-month licensing freeze on new games, as well as measures to reduce screen time among children, are still felt throughout 2019. Publishers, however, are now able to monetize their new games once more, but the consequences of the freeze and new approval process will still impact growth in the Chinese market this year. Japan, South Korea, and Germany round off the top five countries by game revenues in 2019. We have updated our Top 100 Countries by Game Revenues Ranking with these results.

Global Games Market Continues Its Trajectory of Healthy Growth

In the report, we also present our forecasts for the global games market toward 2022. Consumer spend on games will grow to $196.0 billion by 2022, a CAGR of +9.0% between 2018 and 2022.

Despite China’s Licensing Freeze, APAC Remains the Biggest Region by Game Revenues

This year, the Asia-Pacific (APAC) region will produce game revenues of $72.2 billion, accounting for 47% of the global total. This represents year-on-year growth of +7.6%. China’s licensing freeze also impacted South Korean and Japanese publishers, with many increasingly depending on Chinese players for revenue growth. China remains the most important market in the region for the coming years, and will reclaim its spot as the #1 gaming market by revenue in 2020. The fastest-growing markets are emerging markets such as South East Asia and India, where Western and Eastern publishers are vying for players’ time and money.

Newzoo’s Global Games Market Report: More than a Report

Looking to access deeper trends, revenue and gamer forecasts per segment, and consumer insights — globally, regionally, and for 30 key countries? Look no further than Newzoo’s Global Games Market Report subscription.



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